|
We are pleased to inform you about
our "Middle East Mattress Factory" at Jeddah
Saudi Arabia, licensee of Sealy USA. The No.
1 bedding brand in the world and America’s
No. 1 selling mattress according to
Furniture Today "American well distributed
magazine"; and we are the only company
licensed by Sealy as sole manufacturer
throughout Saudi Arabia, Gulf States and
North Africa.
As of Sealy history; it started in a small town
just outside of Houston. Founded by Mr. Daniel
Haynes, a cotton gin builder, who in 1881 began
making cotton fitted mattresses for his friends
and neighbors. His mattress became so popular
that he sold patent rights to people in other
markets, who also began building the product, at
that time it was known as "Mattress from Sealy".
In 1906, Haynes sold all of his patents and
knowledge to a Texas company that took the name
"Sealy".
A young advertising executive named Earl Edwards
launched Sealy on the road to national province.
He ensured that Sealy registered its name,
developed a trademark, and gave Sealy the slogan
"Sleeping on a Sealy is like sleeping on a
cloud".
By 1920, Sealy had 28 licensed plants and was
the first Mattress Company to establish a
licensing program. In 1950, Sealy introduced its
first Sealy Posturepedic® brand mattress, the
only mattress in the industry that focused on
the importance of correct back support.
In 1960 Sealy commission the first major
research study to define the profile of the
Sealy Posturepedic® Consumer. The 1970s brought
major product developments and reinforcements
Sealy Posturepedic® bedding became high tech
with programmed coils for increased support. At
the same time, Sealy box springs became known as
foundations, due to the development of the
tension bar module.
The end of 1980s saw the introduction of the
industries newest inner spring innovation –
Sealy’s PostureTech® coil now used in all Sealy
Posturepedic® mattresses, It is highlighted by a
patented Sensory Arm feature that senses and
cushions movement, then responds with increasing
support - correct support.
In April 1989, Sealy was taken private in a
leverage buyout (LBO). In 1994 Sealy expanded
its international horizons by entering into
contracts with independent licensees for
manufacturing and marketing the Sealy brand
abroad. There are licensees operating in
Australia, Jamaica, Japan, New Zealand, South
Africa, Thailand and the United Kingdom.
In 1995, direct export business began to South
Korea. And in 1996, Sealy began manufacturing
and selling in Mexico. In December 1997, the
company was sold to Sealy management and an
investment group led by Bain Capital Inc. of
Boston.
Today Sealy Corporation is the largest bedding
manufacturer in North America. Sealy
manufacturers and markets a broad range of
mattresses and foundations under the SEALY®,
SEALY POSTUREPEDIC®, SEALY BACK SAVER®,
ORTHOZONE®, POSTURE PREMIER® AND SEALY
POSTUREMATIC™ brand names.
Sealy employs more than 4500 individuals, has 29
plants and sells its products to customers in
over 7000 retail outlets in the United States.
We are producing different models to satisfy the
requirements of our valued customers. All models
are made according to American SEALY standards.
Every model has its own features, which cares
about back pain needs. |